top of page

PLAN A

GIS Platform

Brand Design

UI

UX

Designing a public transport planning tool.

Client: Ministry of Transport. 2025

Plan A is a map-based workspace for exploring public transport networks, editing routes, and comparing planning alternatives. I designed the tool for the Ministry of Transport to bring geographic context, service data, and route planning into one interface.

Plan A was designed to help transport planners move from understanding an existing network to evaluating a concrete alternative in a connected workflow.

By bringing maps, service indicators, editing tools, and version history together, the interface supports more informed planning decisions and makes the trade-offs between alternatives easier to inspect.

Hi, I'm Keren Soref, founder of Digital Happiness — a multidisciplinary designer and UI/UX expert with over 20 years of experience.
I create smart, beautiful experiences that help brands connect, inspire, and drive results.
bottom of page