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By Keren Soref Studio

DIGITAL HAPPINESS

SAY HELLO

Designing products for people.

Turning complex systems into intuitive, beautiful experiences that drive business results.

Client: Althimis. 2026

GUARDIAN

UX/UI design for counter-drone readiness and flight simulation.

Defense Tech

01
Selected Work

Client: Zoomed. 2026

STOCKTELLER

Fin Tech

02

UX/UI design for a platform that tracks investor sentiment and market trends across small-cap stocks.

Client: Ministry of Transport. 2025

PLAN A
03

GIS

UX/UI design for a map-based workspace for exploring public transport networks, editing routes, and comparing planning alternatives. 

Client: Ashtrom. 2026

ASHTROMIST

Brand Design

04

An award-winning employer brand identity for Ashtrom Group, uniting diverse companies and people through one bold, cohesive visual language.

PORTFOLIO

Hi, I'm Keren Soref, founder of Digital Happiness.

I work with organizations on long-term user experience processes for complex systems, from discovery and definition, through decision-making and prioritization, to hands-on implementation.


My focus goes beyond interface design to the system as a whole: users, stakeholders, regulation, technology, and organizational constraints.

I integrate closely with in-house teams, providing continuity, clarity, and senior UX leadership within ongoing processes.

Create smart, beautiful experiences that help brands connect, inspire, and drive results.

+972.50.2695553

Hi, I'm Keren Soref, founder of Digital Happiness — a multidisciplinary designer and UI/UX expert with over 20 years of experience.
I create smart, beautiful experiences that help brands connect, inspire, and drive results.
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